L/A
Portrait of Lincoln Araujo

About

Engineer. Problem Solver. Interface Architect.

I moved into software after years of noticing how poorly designed systems make simple things harder than they should be.

That shift shaped the way I build today: with care for clarity, usability, and the structure behind a good experience. Over time, frontend became the place where my builder mindset, UX thinking, and interest in real-world usability naturally came together.

Journey

How I got here

Before software

Before software, I was already drawn to building things — drawing, creating, imagining, organizing. Even before I had the language for it, I was naturally pulled toward structure, creation, and problem-solving.

The shift

My transition into tech came from friction. I was constantly noticing how systems and public services made simple tasks harder than they needed to be. At some point, that frustration turned into a question: what if I became someone who could improve them?

Discovering UX

Studying Software Engineering showed me that digital products were never just about code. That’s where UX started to matter to me — not as decoration, but as the experience of using something. I became increasingly interested in interfaces that feel clear, intuitive, and natural.

Building in the real world

That path eventually brought me into digital product work at EBC, where I started contributing to institutional platforms, public communication products, and more complex interface systems. Later, my postgraduate degree in UX Engineering helped me deepen that perspective and bring it back into real projects.

Professional Impact

A few things that define the scale and shape of my work.

Over the past few years, I've worked across institutional platforms, media products, public communication systems, and event-driven experiences — often in small teams where frontend, UX, and product decisions were deeply connected.

15+ digital products

Delivered across public communication, media, institutional, and editorial platforms.

Large-scale reach

Contributed to platforms used by millions of users, including products such as Agência Brasil and Agência Gov.

Ownership in key projects

Led frontend and UX direction in projects such as Rádio MEC, Rádio Nacional, Rádio Gov, and RNCP.

Lean teams, broad responsibility

Used to working closely with backend, infrastructure, technical leadership, and internal stakeholders in compact multidisciplinary teams.

Media products

Streaming, players, podcasts, videocasts, programming, radio platforms, and content discovery.

Architecture and quality

Frontend architecture, accessibility, SEO, semantic structure, reusable systems, and performance-minded implementation.

International context

Supported COP30 operations in an international environment, working daily in English and engaging with UNFCCC broadcast leadership.

How I Think

The way I work is shaped by one idea: good interfaces should help people move naturally.

I care about products that feel clear, usable, and grounded in real interaction — not just visually polished.

Natural use

A strong product should feel learnable, stable, and clear — not impressive at the cost of usability.

Clarity over noise

People should understand where they are, what they can do, and what happens next.

Structure shapes experience

Behind a good interface there is hierarchy, consistency, and thoughtful system design.

Accessibility is quality

Inclusive design is part of what makes a product genuinely usable.

Skills & Capabilities

The tools are important. So is the way I use them.

Frontend

  • HTML
  • CSS / LESS
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Vue.js
  • Plone / Volto frontends

UX & Interface

  • Information Architecture
  • Accessibility
  • Interface Architecture
  • Design Systems Thinking
  • Wireframing
  • Prototyping
  • UI Refinement

Product & Workflow

  • Stakeholder Collaboration
  • Content-rich Platforms
  • Frontend Strategy
  • UX-driven Development
  • Design-to-Code Workflow
  • Scalable Interface Thinking

Education

The academic path that shaped how I build.

Postgraduate Degree in UX Engineering

A deeper focus on user experience, interface systems, and human-centered digital products.

B.Sc. in Software Engineering

A foundation in software development, systems thinking, and product structure.

B.A. in Japanese Language and Literature

A background shaped by language, learning, and communication — elements that continue to influence how I think about clarity, usability, and understanding in digital products.

Resume

Want the concise version?

You can download my resume for a concise view of my experience, background, and work.

Download Resume

Let's connect

I'm always open to thoughtful work, good conversations, and meaningful digital products.

Whether it's about a project, an opportunity, or simply exchanging ideas, feel free to reach out.