Before software
Before software, I was already drawn to building things — drawing, creating, imagining, organizing. Even before I had the language for it, I was naturally pulled toward structure, creation, and problem-solving.

About
I moved into software after years of noticing how poorly designed systems make simple things harder than they should be.
That shift shaped the way I build today: with care for clarity, usability, and the structure behind a good experience. Over time, frontend became the place where my builder mindset, UX thinking, and interest in real-world usability naturally came together.
Journey
Before software, I was already drawn to building things — drawing, creating, imagining, organizing. Even before I had the language for it, I was naturally pulled toward structure, creation, and problem-solving.
My transition into tech came from friction. I was constantly noticing how systems and public services made simple tasks harder than they needed to be. At some point, that frustration turned into a question: what if I became someone who could improve them?
Studying Software Engineering showed me that digital products were never just about code. That’s where UX started to matter to me — not as decoration, but as the experience of using something. I became increasingly interested in interfaces that feel clear, intuitive, and natural.
That path eventually brought me into digital product work at EBC, where I started contributing to institutional platforms, public communication products, and more complex interface systems. Later, my postgraduate degree in UX Engineering helped me deepen that perspective and bring it back into real projects.
Professional Impact
Over the past few years, I've worked across institutional platforms, media products, public communication systems, and event-driven experiences — often in small teams where frontend, UX, and product decisions were deeply connected.
Delivered across public communication, media, institutional, and editorial platforms.
Contributed to platforms used by millions of users, including products such as Agência Brasil and Agência Gov.
Led frontend and UX direction in projects such as Rádio MEC, Rádio Nacional, Rádio Gov, and RNCP.
Used to working closely with backend, infrastructure, technical leadership, and internal stakeholders in compact multidisciplinary teams.
Streaming, players, podcasts, videocasts, programming, radio platforms, and content discovery.
Frontend architecture, accessibility, SEO, semantic structure, reusable systems, and performance-minded implementation.
Supported COP30 operations in an international environment, working daily in English and engaging with UNFCCC broadcast leadership.
How I Think
I care about products that feel clear, usable, and grounded in real interaction — not just visually polished.
A strong product should feel learnable, stable, and clear — not impressive at the cost of usability.
People should understand where they are, what they can do, and what happens next.
Behind a good interface there is hierarchy, consistency, and thoughtful system design.
Inclusive design is part of what makes a product genuinely usable.
Skills & Capabilities
Education
A deeper focus on user experience, interface systems, and human-centered digital products.
A foundation in software development, systems thinking, and product structure.
A background shaped by language, learning, and communication — elements that continue to influence how I think about clarity, usability, and understanding in digital products.
Resume
You can download my resume for a concise view of my experience, background, and work.