Homepage hero / carousel
The opening carousel became the strongest expression of the redesign, bringing motion, rhythm, and visual presence to a portal that previously felt dated and visually weak.
UI Design / Frontend / Institutional Platform
EBC
Redesigning EBC’s institutional portal as a clearer, more credible digital entry point for the company and its communication ecosystem.
Context
A renewed brand, an outdated portal, and the need for a stronger institutional entry point.
The EBC portal was redesigned to become a clearer and more credible institutional website, while also working as a switchboard for the company’s broader ecosystem of communication platforms.
The previous portal had been online for more than a decade and no longer reflected the meaning of the renewed EBC brand. It also lacked visual clarity and did little to give visibility to the company’s other vehicles, which were themselves still operating with outdated platforms at the time.
The new portal needed to balance these two roles: institutional presence and content hub. It had to communicate the company more clearly, while also helping users discover TV, radio, and news platforms through a more organized and visually engaging homepage.
Legacy portal
Shared website before redesign
Current portal
Shared website after redesign
My Role
A quieter role than later projects, but still a defining one in how I started shaping digital experiences at EBC.
At that point, I had recently joined the team and was still learning the workflow, the CMS environment, and the internal dynamics of the group. I had been working on benchmarking and early interface ideas in Figma when the need for a redesign became concrete.
From there, my contribution focused mainly on interface design and frontend implementation. I designed the visual direction, discussed it with the internal stakeholder, refined the solution, and then translated it into HTML, CSS, and JavaScript for the backend team to integrate into Plone 5.
- Created the interface direction for the homepage and key visual areas of the portal.
- Worked on UI design based on benchmarking, stakeholder discussion, and early Figma proposals.
- Implemented the approved frontend using HTML, CSS, and JavaScript.
- Delivered the coded interface to the backend team for Plone 5 integration.
- Helped translate the renewed institutional brand into a more modern and coherent web presence.
Challenge
The real challenge was not complexity of features, but clarity of role, perception, and presence.
The EBC portal was not meant to be the company’s main editorial destination. Its role was more subtle: to represent the institution, support access to services and internal pages, and at the same time work as an entry point into EBC’s broader ecosystem of communication platforms.
That meant the redesign had to balance institutional communication with discoverability. The homepage needed to feel more modern and credible, but also function as a switchboard that could introduce users to TV, radio, and news vehicles more clearly.
In practice, the challenge was to make the portal feel more readable, more intentional, and more aligned with the renewed brand — all within the constraints of an older CMS environment and an early stage in my own journey inside the team.
Modernizing a decade-old institutional portal after a brand refresh.
Making the homepage work as both an institutional portal and a content hub.
Giving more visibility to EBC’s vehicles while their own platforms were still outdated.
Designing within the constraints of Plone 5 while still raising the visual quality of the experience.
Building trust, readability, and a stronger first impression through interface design.
Key visual decisions
The strongest value of this project was how it changed perception through structure, rhythm, and visual presence.
Hub logic for EBC vehicles
The homepage was structured to work as a switchboard, surfacing main stories from different EBC vehicles and guiding users into the broader media ecosystem.
Institutional section
A more institutional layer of the homepage helped balance services, internal pages, and corporate communication without losing visual clarity.
Content page
Even within a more limited scope, the content page helped extend the design language beyond the homepage and made the reading experience feel more coherent.
Reflection
This project showed me how much perception can change through better hierarchy, clearer structure, and stronger visual intent.
The EBC portal did not become a radically different product in terms of feature set, but it became a much stronger institutional presence. It felt more readable, more coherent, and more aligned with the company’s renewed identity.
For me, it was also an important moment professionally. I was still early in my time on the team, still learning the environment, and yet the result proved that stronger interface decisions could transform the way a public-facing platform was perceived.
In many ways, this project became a signal of what was possible. Once the portal gained a more modern and credible presence, other EBC platforms also started pushing for broader redesigns of their own.
Next project
Grand Reserva
A self-initiated redesign concept created during COP30, focused on mobile usability, clearer hierarchy, and a more credible official experience.